Nova empresa liderará o Kakao ent. to strengthen its global presence, explore new business opportunities
Image via Kakao Entertainment’s Website
© Kakao Entertianment
Kakao Entertainment, the parent company of webtoon/web novel platform Tapas, has established a new subsidiary in the United States to fortalecer sua presença global e explorar novas oportunidades de negócios. A nova entidade, Kakao Entertainment Global (KEG), está sediada em Los Angeles, Califórnia, e servirá como o centro estratégico da empresa para operações no exterior. Yoon-Jung Jang, co-CEO da Kakao Entertainment, liderará a nova subsidiária. Hight=”261″>
Este movimento segue a colaboração anterior da Kakao Entertainment com a SM Entertainment para lançar uma joint venture na América do Norte, concentrada principalmente na expansão de atividades musicais, como World Tours e New Artist Development. According to the company, KEG and the Kakao-SM North America joint venture will focus on their respective roles — KEG will lead global initiatives in music, media, and content, while the SM partnership will continue to focus specifically on music-related activities, including album releases, concerts, and broadcast appearances.
Although Kakao Entertainment already had a corporate presence in North America, the new subsidiary was established to support the growing scale of its overseas business e garantir operações mais suaves. The company is currently recruiting local talent, including financial professionals, to strengthen its U.S. operations.
Industry analysts suggest this move comes as Kakao Entertainment looks to overcome recent growth stagnation and underwhelming financial performance by tapping into the overseas market.
Kakao Entertainment operates across three main business areas: music (entertainment and artist management), story (webtoons and web novels), and media (Produção). Com Keg, a empresa pretende globalizar ainda mais esses negócios principais e garantir novos fluxos de receita nos mercados internacionais. Discussões com investidores financeiros sobre mudanças de capital e a substituição potencial de parceiros de investimento atuais.